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Print and Digital – What do the Numbers Say?

Even though magazine launches outpaced title shutdowns for the sixth year in a row, the trend is clear: net growth is dwindling. In the first half of 2015, 52 print magazines launched and 21 shut down, according to MediaFinder.com, the online database of U.S. and Canadian periodicals.

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Why Apps Don’t Always Stick

It appears that at least one in four mobile apps that are installed are not used more than once. Even though owners of smartphones and other mobile devices tend to download mobile apps frequently, they are very likely to ignore or uninstall them after only a single

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What does the end of Newsstand Mean?

Apple Newsstand is a built-in application on Apple Inc. iOS devices including the iPad and iPhone. It is used to download and displaying digital versions of newspapers and magazines. It was announced at the company’s Worldwide Developers Conference (WWDC) 2015 on June 8, 2015 that Newsstand will

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Optimize Your Mobile Marketing

Digital marketers understand that using native apps is a necessary practice in order to deliver highly customized and relevant mobile experiences for their customers. Mobile searches, mostly on smartphones will very soon surpass desktop searches, and the big search engines are beginning to demand that companies optimize

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Windows 10 is Coming Soon

Microsoft will be releasing Windows 10 on July 29, 2015. It will be available as a free download for anyone running Windows 7, Windows 8, or Windows 8.1, and the free update will be available for a year. According to Microsoft CEO Satya Nadella in a recent

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New at Google

Google’s I/O 2015 developers’ conference just wrapped up and as usual there were lots of new things, lots of anticipated announcements and lots of things that were expected. Some new roll-outs were more exciting than others. URL Shortening URL shortening is a technique that has been used

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Combining Digital and Business Strategies

In every industry, but most obviously in all aspects of retail sales, digital technology is becoming a fundamental part of the retail business model. Consumers more and more expect a personalized, customized shopping experience that combines value, convenience and choice. Early adopters of new technology have been

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Digital drives engagement among readers

The words “Digital” and “Magazine” are a natural fit, and readers of all ages and preferences are getting more and more used to associating magazines with a digital media experience. The bridge between the traditional print experience and the new digital media is now the tablet computer,

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Features, Features, and More Features

Video and other features are increasingly important parts of digital magazine engagement. The bar for what is the expected “standard” experience for a digital reader is rising all the time. As legacy magazine publishers continue to expand their digital footprints at a fast pace, newcomers to digital

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Native Advertising in Digital Publications

At its best, native advertising is always secondary to the message being delivered, but makes a lasting impact through its association with valued and trusted complimentary content. Native advertising is typically a style of advertising that is designed to match the form, look and function of the

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