Every business is now a digital business, and digital publishing provides the perfect opportunity for companies to apply analytics in order to improve the immediate consumer experience as well as make it better for the next generation of customers. Forward thinking companies clearly see digital publishing as
Read more →
Turn-Page’s statistical interface allows publishers to gain insight into how their readers engage with content and advertising. As publishers transition to digital publication design and delivery, they will use analytics to guide them. Publishers no longer have to rely solely on market research, focus groups, online surveys,
Read more →
Every new study shows that more and more consumers are reading magazines electronically and are downloading apps and paid-for content on mobile devices. In fact, a majority of those who downloaded apps have paid for magazine content and even more e-reader owners read magazines on their devices.
Read more →
Print magazine publishers are finding that expanding their offering to digital and migrating to the tablet platform allows them to recreate a magazine experience, plus. Digital publications and the tablet platform provide many extras that are rapidly becoming standard for the digital reader experience, including: The ability
Read more →
The raison d’etre of the digital publishing business is to use mobile, social and analytics platforms to boost sales and improve marketing and customer service. Successfully transitioning your paper publications to digital requires posing and answering questions that are pertinent to your business model, and understanding your desired
Read more →
Smartphones, typically always within reach, allow users stay in touch and connect with whomever, wherever and whenever. They are the entertainment hub, providing access to magazine apps and other preferred content. Magazine apps facilitate access to social media, targeted internet browsing, shopping and, of course, companion reading
Read more →
Apple’s iPad arrived on the scene in early 2010, and publishers knew that the possibilities for digital magazines were endless. With its large screen size and growing popularity, the iPad quickly assumed a dominant position on the tech scene. Smart phones did not seem to offer much
Read more →
The Association of Magazine Media has released its 2012/2013 Magazine Media Factbook and the data is interesting, to say the least! The following statistics are taken from that report. Magazines work for many reasons, and they are universally popular. 92% of Americans read magazines, whether paper or
Read more →
In order to create a successful digital application, it is imperative to understand how your product will be used, on what device, and by whom. According to ABI Research Survey, June 2012, smartphones are most widely used at home, as are tablets. However, smartphone usage out of
Read more →
According to Magazines Canada, in a typical 24-hour day Canadians spend an average of 9.9 hours connected to technology, slightly more than the global average. Canadian connectivity is slightly younger and less affluent but more broadly based. More importantly for the topic of this article, *Tablets and
Read more →
