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Digital Magazine Publishing Outlook

According to Technavio’s latest report www.technavio.com, the global digital magazine publishing market is expected to increase to over USD $35 billion by 2020, growing at a compound annual rate of over 20% during the forecast period. This substantial growth is expected due to the increased penetration of the Internet

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What do Ad Blockers Mean for Digital Publishers?

Laptop no ads

Various incarnations of ad blocking has been around for years, but more than ever it is now top of mind for marketers and publishers as ad blockers are experiencing massive popularity and growth. Ad blockers are basically plug-ins to browsers, which block ads before these are loaded

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Digital Publishing Going Forward

In recent years the focus for digital magazine publishers has been on apps, and the great debated of native apps (which are run on the device) versus web apps (actually websites run in a browser). While mobile web apps have become very popular, basic digital editions (digital

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The State of the News in the States

The Reuters Institute Digital News Report 2015 – Tracking the Future of News is their fourth annual report, and it maps the changing ecology of news across countries. The report is based on a survey of more than 20,000 people in 12 countries, which makes it the

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Insights into the Future of News

The Reuters Institute Digital News Report 2015 – Tracking the Future of News is their fourth annual report, and according to the forward by Dr. David A. L. Levy, Director, Reuters Institute, it looks to map the changing ecology of news across countries. The report is based

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Online Surveys

Surveys are very different than quizzes, but they are both used to gather information about people. Marketing is very big business. By learning to target specific products at the right people, companies can decrease their advertising spending and increase their sales. There are various types and styles

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Ways to Monetize Digital Publications

Display ads and banner ads are often considered obsolete and ineffective, but truth be told, while there are no shortage of people ready to declare display ads obsolete in light of their low click-through rates, they still play an important role in the monetization strategies for many

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Trends in Magazine Publishing

The entire magazine industry, including print and digital has been going through profound changes and disruption for at least the last decade. There are many reasons for this, and change itself is not inherently bad as long as it is managed properly. What makes things tricky for

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Windows 10 is Here. Like it or Not?

The much-anticipated release of the Windows 10 operating system is happening this week. It is part of the Windows NT family of operating systems. Many users of Windows 7 and various iterations of Windows 8 are being offered a free upgrade. At first it will released for

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How Do You Get Your News?

Sometime in early 2014 internet usage on mobile devices exceeded PC usage for the first time. It is now clear that mobile is overtaking news websites and blog sites, it looks as though tablet sales are climbing more slowly, and people are turning to social media to

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