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What does the end of Newsstand Mean?

Apple Newsstand is a built-in application on Apple Inc. iOS devices including the iPad and iPhone. It is used to download and displaying digital versions of newspapers and magazines. It was announced at the company’s Worldwide Developers Conference (WWDC) 2015 on June 8, 2015 that Newsstand will be replaced by News in iOS 9, which is Apple’s upcoming ninth release of the iOS mobile operating system. It has an expected release date of September 2015.

iOS 9 adds the News app to the Home screen, and collects the stories that would interest the user based on topics that they have previously investigated. The app will learn what the reader wants, and will refine the experience the more it is used. The News app will include news from the major sources such as The New York Times, CNN, Wired, and ESPN in the hope that it will bring one unified experience in the way users read, experience, and discover news. It will be an aggregation experience that will showcase curated lists of articles and content for individual customers, focusing on providing samples of content. Content in News will be optimized for both iPhone and iPad, providing a great reading experience no matter which device is being used.

While Apple has always referred to Newsstand as an app, it really is specific type of folder that contains individual apps of newspapers and magazines inside. The publications in Newsstand have often been placed inside categories far too broad to serve their needs, or improperly categorized entirely. When the switch over takes place it is possible that many digital newspapers and magazines will find themselves thrown into categories not necessarily suited for their digital publications.

Publishers have always had a problem with the way Newsstand presented their content. Magazines and newspapers were required to be located within the Newsstand app, and many of Apple’s partners complained of their content being buried and unreachable. With the new News app in place, individual magazines and publications will be able to sell their own app experiences within the App Store, allowing companies to push their content directly to a user’s device without having to navigate through Apple’s Newsstand app.

Apple’s decision to automatically include a website’s RSS feeds in Apple News unless they specifically opt out by replying to the email is raising some concern in the publishing community, also it is anticipated that Apple’s terms of use agreement will give them permission to place advertising next to or near a publisher’s content without providing any compensation, and will pass on any legal fees to publishers. Many publishers would have appreciated the terms of Apple News being set on an opt-in rather than opt-out basis. Publishers will have to specifically opt out of certain features, so the onus is on them to be diligent.

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