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Tablets Usage – Digital Magazines and New Buying Habits

Print magazine publishers are finding that expanding their offering to digital and migrating to the tablet platform allows them to recreate a magazine experience, plus.

Digital publications and the tablet platform provide many extras that are rapidly becoming standard for the digital reader experience, including: The ability to flip from article to article in a format that is more similar to a paper publication and better suited than a long-form web page; articles and advertisements that are fully interactive; links to social media and other web activities.

The tablet is becoming an indispensible part of the technology that we use in our homes, and is on its way to being as common place as the television set, and may indeed replace TV in the not too distant future. The opportunities for generating revenue through digital publications and mobile apps used on tablets are endless.

According to The Digital Factbook 2012, a majority of tablet users (77%) interact with ads compared to 53% of smartphone users. 57% of tablet users interact with ads at least weekly compared to 33% of smartphone users.

Something else to consider is that tablets are most widely used at home, and ad receptivity is greatest during at home leisure time and while travelling via public transportation, those moments when device users are most relaxed and therefore receptive to advertising.
Source: ABI Research Survey, June 2012

Another interesting statistic is that 5pm to 11pm is the most active usage period of the day for tablet users, averaging above 50%. On average, one-third of tablet users use their devices during the work day (8am-5pm).
Source: OPA, “A Portrait of Today’s Tablet User Wave 2, June 2012

Turn-Page offers editors a statistical interface in order to analyze their visitors’ behaviors. The statistics tool can obtain several data elements, including geographical location, visit frequency, which pages each user visited, which links were clicked, time spent to consult each page or a publicity and even if a visit turned into a sale. Therefore, editors can learn more about their visitors’ behaviors and thus adapt their market strategies and notice, in real time, the result of their decisions.

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