Surveys are very different than quizzes, but they are both used to gather information about people. Marketing is very big business. By learning to target specific products at the right people, companies can decrease their advertising spending and increase their sales.
There are various types and styles of surveys, all created to achieve specific results. A paid or incentivized survey is a type of statistical survey where the participants are rewarded with gifts, discounts, entry into a sweepstakes program or cash rewards. A paid survey is used to collect specific information about the participants’ personal and economic habits set against their particular demographic, and a pre-determined target audience.
When a research company needs respondents from a demographic they cannot easily reach, they can easily access the world through an online survey. By offering a cash incentive to respondents in return for feedback, companies are able to quickly answer questions about potential customers and use that information to create targeted marketing campaigns that are very cost effective.
Businesses and researchers across all industries conduct surveys to uncover answers to specific, important questions. These questions are varied, cover a diverse range of topics, and can be asked in multiple formats in order to amass the most accurate data. All well-crafted surveys will address specific issues, including: understanding the main goal of the survey, how the data will be analyzed and parsed, how the survey data results will be used, and what decisions will be made as a result of the survey data.
Because the survey environment is typically non-threatening, it is possible to get truthful answers about what motivates survey respondents and what is important to them, and to gather meaningful opinions, comments, and feedback. In general the environment of a survey is non-intimidating, and respondents are more likely to provide open and honest feedback when they are in a more private setting. Methods such as online surveys, paper surveys, or mobile surveys are more private and less intimidating than face-to-face survey interviews or telephone surveys, and are becoming more popular.
Surveys evoke discussion, and the best surveys give respondents the opportunity to discuss or elaborate on important key topics. In a fundamental way, conducting surveys is an unbiased approach to decision-making. Unbiased survey data is gold in the world of digital commerce and CRM. Surveys results provide a snapshot of the attitudes and behaviors – including thoughts, opinions, and comments – about the targeted survey population, and the results of different surveys over time will accurately measure trends and allow the comparison of results and historical changes.
By participating in surveys, consumers influence future products and services and are actively involved in creating goods and services that they want and need. They become influencers in their social circles.