Some interesting statistics to help you know the digital magazine customer:
- The top 25 print magazines reach 48% more adults than the top 25 prime time television shows.
- There are currently 7,390 print magazines published in the U.S. today—the most in 10 years.
- 105 print magazines have been around and thriving for 50 years or more; only nine TV programs can boast the same
- Magazines rank as the #1 medium for advertising acceptance (76%); TV ranked 3rd, with 58% of U.S. adults stating TV advertising should not be eliminated.
- Consumers’ favorite places to look at ads: 45% print magazine, 23% TV show, 11% website.
- Among social media users who also read magazines:
56% follow a magazine brand on Twitter
51% retweet articles from a magazine’s Twitter feed
49% follow a magazine editor on Twitter
47% post magazine articles to Facebook
According to the Affinity study done for the MPA “Tablets Increase Engagement with Magazines”:
- Most mobile device owners have downloaded magazine apps that allow them to view an entire issue of a magazine.
- Those less familiar with mobile devices (owned a mobile device for under a year, spend under 1 hour reading/viewing electronic issues of magazines on their mobile device and/or have downloaded 1 – 5 apps) are more likely to have downloaded apps that let them view an entire issue of a magazine.
- Those more familiar with mobile devices (owned a mobile device for a year or longer, spend 3+ hours reading/viewing electronic issues of magazines on their mobile device and/or have downloaded 6+ apps) are more likely to have downloaded magazine apps that let them view an entire issue of a magazine than those that feature select content from a magazine.
- Men tend to spend more time reading or viewing electronic magazines in a typical week than women
Most respondents either read the same number or fewer printed magazines compared with when they started to read them electronically. Nearly half of all respondents (46%) say that their total magazine readership (both print and electronic forms) has grown compared with a year ago.
- Among those who are more involved with mobile devices, readership of printed magazines is declining, although their total magazine readership has increased in the past year.
- 51% of those 18-34 now read fewer copies of printed magazines.
- Those 35+ are more likely to report reading the same number of total magazine issues
- compared with a year ago (49% vs. 40% of those 18-34), while younger mobile device users are more likely than older ones to say they read more total issues (48% vs. 43% of those 35+).
- 53% of less affluent readers have reduced their readership of print magazines.
- 46% of the most affluent respondents say that they read about the same number of printed magazines as before.