The Turn-Page digital publishing solution offers a variety of ways to gather information about your readers. You can track with our built-in stats or use Google Analytics.
Our built-in tools include:
Page flipping demographics & user behavior
View valuable statistics about the type of readers viewing your publication. Customizable to gather the information most valuable for your company!
Every link clicked is recorded. You will be able to see what links are the most popular and can report the exact amount of prospects collected for your advertisers.
Our Statistics Interface will count every page visit. An easy to read graph will display how popular each page is and how long your pages are viewed. Use valuable information to make important decisions on ad and information placement.
See where your users zoomed
See exactly what content is attracting the most attention from your readers by using our Zoom Dot overlay. Every time a user zooms into your online publication to get a closer look our Statistics Interface records it onto an easy to read overlay!
Google Analytics provides in-depth statistics and analysis capabilities to compliment our built-in offerings.
Google Analytics shows you the full customer picture across ads and videos, websites and social tools, tablets and smartphones. That makes it easier to serve your current customers and win new ones. With the analytics tools you can:
• Know your audience
No two people think exactly alike. Google Analytics helps you analyze visitor traffic and paint a complete picture of your audience and their needs, wherever they are along the path to purchase.
• Trace the customer path
Where customers are can be as critical as who they are. Tools like Traffic Sources and Visitor Flow help you track the routes people take to reach you, and the devices they use to get there, so you can meet them where they are and improve the visitor experience.
• See what they’re up to
Do some types of people give you better results? You’ll find out with tools like In-Page Analytics, which lets you make a visual assessment of how visitors interact with your pages. Learn what they’re looking for and what they like, then tailor all your marketing activities — from your site to your apps to your ad campaigns — for maximum impact.
For more information about Google Analytics, visit their page at http://www.google.com/analytics/why/ and contact us to discuss how to get the most out of your customer data and about using the Turn-Page.com solutions built in tools.