Global digital advertising spending broke $100 billion for the first time in 2012, according to eMarketer, which predicts the business will grow another 15.1% this year. This is serious money.
In addition, U.S. tablet app spending jumped from $1.4 billion in 2011 to a mega $2.6 billion in 2012, according to a new study by the Online Publishing Association (OPA) and Frank N Magid Associates, A Portrait of Today’s Tablet User — Wave II .
The study details a significant gain for tablet app spending, a boost for tablet advertising and how tablet ownership looks set to engulf almost half of U.S Internet users.
The Six Key Takeaways from the OPA report are:
1. Tablet usage is exploding.
2. Tablets have become embedded in people’s lives.
3. Content consumption continues to dominate tablet usage.
4. Tablet users have an appetite for paid content.
5. After seeing tablet ads, tablet users are driven to actions.
6. Tablet content purchasers and cross-platform tablet users are more positive about tablet ads and are more likely to purchase products from their tablets.
The firm reports that 29% of tablet users felt compelled to research products after seeing a related tablet ad, with another 23% admitting to clicking on a tablet ad. The report also indicates that tablet users spend an average of 13.9 hours each week with their tablets, with 74% using their tablet on a daily basis.
The potential for ad revenue and monetizing your digital publication is endless. Talk to us about it.