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A Look Back at the Year That Was

Without fail the pundits make predictions at the dawn of a new year, and it is always fun to take a look back and see how accurate they were. The results are always mixed, and 2013 is no exception.

Some amazing numbers that did pop up and stick for 2013 include:

  • U.S. homes have more than half a billion devices connected to the Internet.
  • The number of connected devices per American household (currently at 5.7) is more than double the average number of people per household
  • A recent study completed by Harris Interactive found that 72 percent of people reported being within 5 feet of their smartphone at all times
  • 55 percent of people recently polled admitted to using a phone while driving
  • In 2013, the average time spent on a mobile device (non-talk) outpaced that of online, for the first time ever.
  • Sales in the App Storetopped $10 billion in 2013, setting a new annual record for the company, with sales in December alone topping $1 billion
    • One-third of Americans had tablets in September, according to the Pew Internet & American Life Project, and that number undoubtedly spiked at Christmas, when tablets were one of the most popular electronic gifts.
  • Mobile advertising doubled last year, according to Business Insider Intelligence, and by 2018 mobile will represent half of all digital advertising.
  • In 2013, many publishers saw their digital mobile and tablet editions as part of a series of products built around their existing brands. Tablets will not replace print – but neither will mobile or other digital products for the foreseeable future.
  • In-app purchases are quickly becoming a great way to monetize mobile and tablet apps
  • Consumers downloaded 11% more apps on Christmas Day this year than on Dec. 25, 2012, according to data from app analytics group Flurry.
  • The app market was worth about $53 billion in 2012 and is on pace to balloon to $143 billion by 2016, according to data from market analysis firm VisionMobile.
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